UX Training & Certifications
As the buzz word is UX, and due to non-availability of trained & certified UX professionals, InfoSeption aligned with User Research Lab – Texas Tech University for marketing their tech training & certification programs in India. As University based courseware is always in-depth and extensive, one can learn deep to become masters. Texas Tech has been teaching UX for years and highly successful in creating UX experts. Texas tech offers programs suiting many TTU offers customized training based on client needs since 2008 and offer corporate-focused courses on UX evaluation and design which lead to certification through Texas Tech University.
The following are regular course we offer
- Certified User Experience Professional (CUEP)
- Certified User Centered Designer (CUCD)
- Executive User Experience Professional (EUEP) Seminar
We can also tailor the course structure on need based.
Find below high level view of the programs offered.
Certified User Experience Professional – In-depth 3 day course, covering from the basics of UX concepts to the advanced stage. This course will determine the attendee as certified UX professional and the developers, Architects and project leads are the ones who should join this.
User–Centered Design Professional – This is again in-depth 2 day course on UX design and this is suitable for the designers, strategists, pre-sales specialists as they will be in a position to map the customer’s needs in to a prototype design, showcase to the end client during the bid phase and bag the contract. The design is very important for acquiring the new contracts. This design will be the template to the developers and based on which the development happens. Good UX design is a game changer.
Executive UX Overview Seminar – This Executive program is aimed at the leadership team, strategist, LOB / Cluster / BU heads, Senior Business / sales personnel/ Business Analyst CIO / CXO etc., This is one day course and depicts the importance of UX in current global scenario and how one can master the concepts of UX, how one should lead UX teams and how to put ideas / creations into a process
UX Essentials – Our 1 day UX Essentials program is the orientation on UX concepts, covers UX introduction, User centric design elements, User interviews, User testing and User preferences. This program is suitable to IT professionals with little or no knowledge on UX as this program aim to create UX awareness.
UX Certification Trainings in Detail
Certified User Experience Professional (CUEP)
Many global giants are well-known examples of a growing number of companies that have committed resources to improving the user experience of their products. That´s because they know that even a modest investment in usability typically nets an impressive return. In fact, as per one leading International organization‘s Research estimated that for every $1 spent on usability, at minimum $10 in revenue is generated. Another global player, a leading usability consulting organization, found a 83% ROI (return on investment) for those companies that integrated usability into their development processes. In an effort to realize such returns, many organizations have contracted with third-party usability consultants. But pursuing a usability solution like this is typically expensive. In addition, once the contract is ended, the knowledge leaves. Because of this, the best solution for an organization that wants to integrate user experience into its operations is to train staff in important usability concepts, methods, and techniques.
Since 2008 the Usability Research Lab at Texas Tech University has offered a certified user experience professional course (CUEP) that is designed to give professionals a crash course in the user experience approach. The CUEP is two days of intense training. Instruction is led by Dr. Brian Still, who has industry experience in web and systems development and runs his own successful high tech startup (Grinbath).
Learning in the CUEP is hands-on. Students don’t hide on the back row watching PowerPoint slides. They roll up their sleeves and get to work, interacting with real users as they learn fundamental methods and approaches necessary for creating and then monitoring, through ongoing analysis, a robust, UX-centered environment, one that doesn’t try to find last minute problems, but rather one that focuses on building and maintaining systems that avoid such problems. At the conclusion of the course, students receive certification from the Usability Research Lab at Texas Tech University.
Anyone in an organization tasked with managing or contributing to the development of products that people use should consider registering in the CUEP. This includes project managers, web and software developers, software/application engineers, marketing and advertising professionals, writers and editors, even designers.
Listed below is an overview of the topics covered in the CUEP:
CUEP Workshop topics
- What is User Experience (UX)?
- DEAR (discovery, evaluation, analysis, reporting)—a fundamental approach to organizing all usability evaluation projects
- MEELS (memorability, error rate, efficiency, learnability, and satisfaction, the key attributes that make up usability)
- Iterative Testing
- Users and Tasks
- Task Decomposition & Analysis
- User Profiling, Use Cases and Scenarios
- Lead User , Cognitive Walkthrough, Heuristic Evaluation
- Site Visit/Contextual Inquiry
- Low Fidelity Discovery Testing--The Paper Prototype
- Eye Tracking
- overview of method, data to be collected
- practice with hardware/software
- mini eye-tracking test
- Test Facilitation (do's and don'ts)
- Acquiring user feedback during testing
- Think Aloud Protocol
- Active Intervention
- Retrospective Recall
- Test Plan Development (note: a client and product will be assigned to create realistic training environment)
- Operationalizing Goals
- Equipment & Software options for gathering data
- AV (remote or lab)
- User Analysis Software solutions
- User Recruitment
- Handling User Private Data
- Developing realistic use scenarios
- Testing as a team or individual--considerations
- Analysis Methods (qualitative and quantitative)
- Scripting Greeting, Facilitation of Test, Post-Test
- Post-Test survey questionnaires
- Conduct pilot test & make necessary changes to plan
- Conduct testing of participants
- Conduct analysis of test data
- Reporting Results
- Ongoing UX monitoring—360 degrees of usability (so what do you do to monitor the system now that you’re looking for UX issues—we’ll review software solutions and other data gathering tools, methods, and formulas for allowing you to maintain the UX-focused system you worked so hard to build
Certified User Centered Designer (CUCD)
A Forrester Research Report showed that 70% of all projects fail because they lack user acceptance. The fact is that designing with users in mind, and involving their feedback throughout that design process, results not just in happier users, but in more efficient, cost-effective products, and that saves and makes money. CreditSuisse reported a 37% increase in revenue on its web site after employing a user-centered design approach to re-developing it.
Thoughtful user centered design is about understanding the context, about the users and how they interact within that context, about the materials, requirements of use within it, the barriers and other limitations inherent to the context, and then selecting the right elements that take into consideration the user’s needs (mental model and affordances) within such a context, and then testing the elements at various stages to fashion ultimately a product that is designed with such needs in mind.
Since 2008 the Usability Research Lab at Texas Tech University has offered a User Centered Design Certificate (CUCD) designed for professionals who wish to incorporate the user centered design process in the development of their products. The class, which is three days long, is intense and hands-on. Students learn user centered design principles and methods, including the following:
The user centered design process
- Workload Modeling
- Information Processing Modeling
- Mental modeling (cognitive walkthrough)
- Competitor analysis
- User & task analysis
- Site Map
- User Journey Map
- Personal Storytelling
- Triad Interviewing
- Focus groups
- Rapid Iterative Prototyping
- A/B Testing
- Participatory Design
- Parallel Design
- Collaborative Prototype Design Process (CPDP)
Learning is not done through lecturing but through actual practical work. Real users are recruited and are available for students to work with as they build a product prototype from scratch and then, drawing on user feedback, improve it iteratively through testing and re-development.
At the conclusion of the workshop students receive certification from the Usability Research Lab of Texas Tech University.
Any professional, including software/application engineers, web developers and designers, writers, editors, and other s in related information technology and communication fields, who are interested in the process of designing effective user centered products should consider attending.
Executive User Experience Professional (EUEP) Seminar
Major businesses around the world, including IBM, EBay, and Microsoft, have put increased emphasis on understanding the user’s experience (UX), and incorporating that knowledge into the design (user-centered design) of products ranging from web site and mobile applications to medical devices and vehicle dashboards. Why? UX research and user-centered design result in better products, and this ultimately translates into cost savings or improved revenues.
A 2009 study, for example, reported that 24% of IT projects were cancelled or, if completed, were never used, and the primary reason was that they didn’t adequately take into account the needs of users. Microsoft estimated it saved $80 million (US) in revenue for its Bing product just through effective user research. And Human Factors International found that 80% of software costs occur in the maintenance phase. Since a typical application costs 100 times more to fix when it is completed than when it is still being designed, companies like EBay have focused on getting feedback as early as possible from users, when problems are less costly and, if fixed, save millions.
Beyond the obvious cost savings and improved products, a UX approach also improves how development and engineering teams, even entire organizations, operate on a daily basis. As an alternative to a total quality management approach (TQM), a UX management perspective includes users and their needs, wants, and perspectives as part of the business development and management process.
This trend toward more UX research and user-centered design is on the upswing, which means that if you are an executive in an organization that makes products or provides services to users, you need to know more about UX and user-centered design.
The Usability Research Lab of Texas Tech University provides an intensive one-day overview that focuses specifically on what managers and other executives require to initiate and lead UX or user-centered design efforts.
Some of the Key Concepts Covered
- What is Usability? What isn’t Usability?
- How does it work? What does it offer?
- What is the User-Centered Design Process?
- 360 degrees of usability, the iterative UX process
- Case studies in UX (examples of success/failure stories of UX)
- The bottom line: What’s the ROI of UX?
- The DEAR Approach (discover, evaluation, analysis, reporting)
- UX Research Methods, including
- Use cases
- User profiles
- User Journey Maps
- Cognitive Walkthrough
- Heuristic Analysis
- Contextual Inquiry/Site Visit
- Low fidelity prototyping
- Think Aloud, Active Intervention, Co-Discovery, Cued Recall
- Task Analysis
Be in touch with us to know more on UX training offerings.